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Who are your customers? Who are your customers? Include demographic information.
How will you target your customers? Address how you will segment your customers, by industry, geography, product or service line.
How much will your customers spend on your type of product or service?
Who are your five nearest competitors? List the competition, their pricing and product strategy, and years in business.
How do your strengths and weaknesses to those of your competitors?
Economic Factors What economic factors might impact your product or customer?
Legal and Government Factors What legal issues and/or government decisions might impact your product or customer?
Description of Product or Service What is your Product or Service?
How does your product or service compare with that of competitors?
Image What image would you like to portray?
Features What features and customer services will you emphasize?
Pricing What prices will you be charging?
Selling points What will you say about your business and product or service?
Promotional Places Where would you like to promote your business? Include names of specific publications for print ads, call letters for radio stations, and more.